This isn't to say there won't be some learning curve, just that it doesn't require a textbook to climb. If you have the chops to use Photoshop and pay for it, you'll probably get the best results, but it isn't the right option for the majority of people looking for a free tool. Social media management is rarely done by people with a design background, so any app has to cater to regular people. Is this app easy enough for anyone to use? Tools like Photoshop and Illustrator (which I love) are incredible in the right hands, and unusable in the wrong ones. I generally focused on the overall ease of use and professional offerings of each app, but I also had some key criteria that each app needed to meet to be included on this list: I also created at least two test posts using the templates (with most of the favorites, even more).

To test each app, I spent a significant amount of time browsing hundreds of themes to get a feel for the quality of each one. Even if something is free, I won't recommend it if it's awful. I didn't expect these free social media post makers to eclipse it, but they had to offer a great service. I've relied on Adobe Photoshop for over a decade, and it sets a high bar for paid products. I'll also flag what you get if you're prepared to pay a few dollars a month-some of these options have great value paid plans. Granted, some of these are more limited free plans of premium products, but they're all up to the job of creating awesome images for your social media marketing channels. I've considered close to 40 free graphic design apps and found five great, free resources. What makes graphic design apps free isn't necessarily a lack of quality, but a lack of some powerful design features and nice-to-have extras, like AI-powered features. Being able to repurpose the posts you've already made is a huge time-saver.Īnd you don't need to pay huge prices to get incredible results. Then, all you have to do is mix and match things with your own brand elements to have something unique and powerful. This is why a good graphic design app is so crucial: instead of starting from scratch each time, you have a range of great templates and design resources (like stock images, icons, shapes, and text styles) ready to go.

It's more important that you get your content out into the world where people can actually see it than you pore over every pixel to get things perfect.

Social media posts have a very short lifecycle, so you shouldn't spend hours creating them. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog. We're never paid for placement in our articles from any app or for links to any site-we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. Unless explicitly stated, we spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. Our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software.

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